Implemented personalization for an online retail business to enhance customer engagement with AI solutions
In online retail, personalization has become a critical factor in enhancing user experience. Our client recognized a need for implementing AI in retail for personalization to enhance and customize shopping experience. We helped them transform customer experience using data analytics, machine learning (ML) & Artificial Intelligence (AI) powered personalization.
Challenges faced by the Client:
The client has a huge customer base and faced difficulty in developing personalized recommendations at scale based on demographics, preferences, and shopping behaviors. The clients data was scattered in multiple places making it difficult for a seamless customer journey. The existing recommendation system was old and outdated resulting in recommendations failing to resonate with customers. The client needed to scale to accommodate traffic without compromising on performance.
Clarion's Solution:
Our AI in retail solution for personalization led to improvement across various areas.
- AI-powered personalized recommendations led to 30% increase in customer engagement and users spending more time on the platform
- Client saw a 30% increase in conversion rate with personalized recommendations with AI driven shopping experience
- The average order value increased by 15% after implementing our AI retail strategy as our solution provided suggestions for similar product based on customers purchase.
- We helped the client to enhance customer loyalty with our AI-powered solution for ecommerce driving 20% increase in customer purchases and retention.
Conclusion
Integrating AI to personalize shopping experience helped the client to enhance sales and engagement with customers while positioning their business as the leader in online retail in the ecommerce industry.
