Things don't always go as planned when it comes to releasing a mobile app. You'll take a few bumps and bruises along the way.
In addition, technology initiatives as a whole tend to go 45 percent over budget and 56 percent under-deliver in terms of expected value. After their first week of availability, more than 60% of apps on the Google Play Store suffer an 80% drop in downloads.
More than 60% of apps on the Google Play Store see an 80% decline in downloads after their first week of launching. This makes it extremely difficult to succeed in this industry if you aren't taking the proper planning, development, launch app, and maintenance stages.
Gartner's study reveals that the mobile apps' commercial success for 2018 was 00.01 percent, just one successful App out of 10,000 apps. Now noting the overall mobile app development today, this figure is undoubtedly a cause of worry for the app development industry.
Let me be clear. I'm not telling you all of this information to discourage you, and I'm trying to do the complete opposite.
If you want to transform your launch app disaster into a big success, here's what you need to know.
App development cycle stages are the essential elements to consider before launching an app. If you're in the same boat and wondering why your App failed despite your best efforts, these are the most frequent blunders you should avoid before launching it.
Beta testing isn't only about discovering bugs in an app; it's also about ensuring that an app is adequately cared for to benefit the customers the company is targeting.
In basic terms, it is an impartial test of a software/app/product developed in its final phases. The key challenge for developers is to locate the proper set of end-users to test the almost completed App; that's why beta testing is always a good idea for a mobile launch app.
Beta testing occurs at the end of the Software Development Lifecycle when the software is nearly finished and ready for release. A lack of adequate Beta Testing may prevent you from detecting a hidden problem, resulting in a software crash, which Forbes claims is the cause of 71% of program uninstallation and the company's reputation ruins.
The most challenging problem app owners confront getting their App discovered among the more than 2 million apps available in App Store. App Store Optimization is based on Search Engine Optimization methods, focusing on the Application's keywords and title. The higher your App's ranking, the more likely it will be discovered on the App Store. Inadequate App Store Optimization might limit the App's reach to a small number of customers, reducing its chances of success.
Pre-launch marketing is beneficial in raising brand recognition through clever promotional schemes, reaching out to clients, and gathering vital feedback to provide them with an accurate and valuable application/product. As a result, skipping the pre-launch marketing process might cost you a lot of money.
Owners who believe that after the App is published, all they need to worry about is the income generated by the App are stifling chances for success that may arise long after the App is deployed. Customers will be dissatisfied, and the company's reputation will suffer as a result of this strategy. The following are the most typical blunders to avoid following the App's debut.
If you provide below-average customer service in the event of a query or don't listen to your customers' ideas, you'll lose many people. Remember that your app developer's position is critical, and you must consider this in all of the elements discussed in this article to ensure success.
As a result, we've gone over some of the most common ideological blunders that app developers make on their road to success. However, what course-correction strategy should be included while creating a mobile app launch checklist? There are different recommendations to follow for Android and iOS. To assist your transition from pre-market to post-launch, have the following stages in your app launch strategy.
Keep the following pointers in mind while publishing apps on the Android Play Store:
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The App's pre-launch preparations are just as important as its post-launch care. Because a well-planned and prepared release of an application yields more than expected results, the owner must be cautious and diligent about the aspects essential to the project's success. Develop an error-free app to raise awareness and leverage momentum to increase downloads. If you are looking for expert mobile developers, then Clarion- a mobile app development company is your one-stop solution.