5.16 billion users are actively using the mobile internet today!
You can grab a piece of this pie by having a mobile or web app.
But every founder or marketer has a dilemma - should we use the mobile app? Or will a web app meet our needs?
Choosing the right one is almost winning half the battle.
This blog will review each platform’s pros and cons and help you make the right decision.
At least once, we have all used Amazon, Google Docs, and Facebook. But how many of us know it's a web app, not a website?
Typically, a web app looks like a website but has more features than a website. One perk of web apps is that you do not have to install anything. It is generally built on HTML, CSS, and JS.
Native apps are built for a specific system like iOS and Android and have to be downloaded through the App Store and Google Play store.
Did you know that Pinterest engagement rose by 60% after launching the web app?
Twitter launched a web app 2017 and managed 75% of tweets sent.
Instagram is the world's most downloaded mobile app, with over 2 billion monthly users.
With over 200 million premiums, Spotify is the world's favorite music player app.
Although web browsers are easily accessible, mobile apps rule the internet, with over 85% of the time spent on mobile apps. Tech Crunch reports that mobile users spend almost 4-5 hours daily on apps. Popularity is essential, as there would be no revenue without an audience.
Web apps commonly use technologies like HTML, CSS, and JavaScript, which can be accessed through web browsers. Native apps, on the other hand, are built with Java/Kotlin for Android and Swift/C# for iOS.
Did you know 53% of app users will abandon an app if it takes longer than 4 seconds to load? Native apps are much faster than web apps as data is stored locally on the device. As a result, it takes little time for the app to retrieve the data. However, data is downloaded for web apps every time users request it. Therefore, a refresh from the user side can wipe out all the progress.
Web apps are vulnerable to cross-site scripting and SQL injection attacks. Native apps are more secure because they go through a vetting process before being released on an app store.
Native apps need lots of maintenance and updates. Moreover, each time the app is updated, it has to go through Play Store checks to ensure it meets the requirements. On the other hand, web apps can be updated without constantly needing permissions from app stores.
Web apps can be monetized through advertising, subscription models, and in-app purchases. Native apps can also be monetized this way, but they can also take advantage of platform-specific monetization options like in-app ads and app purchases.
Ultimately, as a business owner, you will have a choice between the one that fits your custom needs. Here are some questions to answer before you make a choice:
Whether you want to go with a web app or a native one, your decision will depend on the audience and business needs. For example, a hospital app differs significantly from an e-commerce one.
Whatever the case, you will need a strong development team to help you develop successful apps. However, if you want to avoid going through the painful hiring process of an in-house mobile app developer, we have the perfect solution.
Clarion Technologies help you find the top 5% of mobile app developers who have been vetted rigorously so that only the best developers are hired to create value across projects. Lean on our expert development team to turn your app idea into a compelling customer connect, customer engagement platform, and business driver.
